The Essential Guide to Marketing in a Digital World

Based on Quirk’s Think, Create, Engage, Optimize structure and processes, this open textbook details current marketing trends through relevant, authentic case studies.

Overview

This frequently updated resource – based on Quirk’s unique Think, Create, Engage, Optimise structure and processes – presents over 20 chapters on the latest marketing trends. Chapters include updated facts and figures, relevant charts and images, and a collection of real-world case studies showing the application of digital best practice.

How to Use this Resource

This content may be downloaded so long as it complies with the parameters of the license. See the license for additional details on how to appropriate use or remix the content.

Instructors recommend for the thoroughness and accuracy and found the analysis appropriate. Instructors may like to use it as the primary textbook for a course, use some materials from the book as a supplement, or use the textbook to help guide lectures and pacing. The activities and key takeaways could be used to help create study guides and assessments. Students would find the resource a wealth of information for research and learning either for an essay or to delve further into content.

URL: The Essential Guide to Marketing in a Digital World

Resource Type: eBook

License: Attribution-NonCommercial ShareAlike 4.0 International