Advertising and Promotion in Real Time

This open textbook teaches learners advertising concepts through a real-world advertising campaign giving students the opportunity to put theory into practice and learn from both the advertising agency and client perspectives.

Overview

Based on the ideas that students need to learn both theory and practice, and understand the difference between the two, Launch! Advertising and Promotion is written for students in both the business and communications setting. This textbook introduces concepts through an engaging reverse process that presents campaigns and then breaks down the concepts and theory behind them.

How to Use this Resource

This content may be downloaded so long as it complies with the parameters of the license. See the license for additional details on how to appropriate use or remix the content.

Instructors recommend for the thoroughness and accuracy and found the analysis appropriate. Instructors may like to use it as the primary textbook for a course, use some materials from the book as a supplement, or use the textbook to help guide lectures and pacing. The activities and key takeaways could be used to help create study guides and assessments. Students would find the resource a wealth of information for research and learning either for an essay or to delve further into content.

URL: Advertising and Promotion in Real Time

Resource Type: eBook

License: Attribution-NonCommercial ShareAlike 4.0 International