Developing New Products and Services

Developing New Products and Services by Sanders is an extensive and engaging contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

Overview

This open textbooks shows learners how to facilitate new product development and identify the tension between delivering and engineering new products. Additional topics includes entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management.

How to Use this Resource

This content may be downloaded so long as it complies with the parameters of the license. See the license for additional details on how to appropriate use or remix the content.

Instructors recommend for the thoroughness and accuracy and found the analysis appropriate. Instructors may like to use it as the primary textbook for a course, use some materials from the book as a supplement, or use the textbook to help guide lectures and pacing. The activities and key takeaways could be used to help create study guides and assessments. Students would find the resource a wealth of information for research and learning either for an essay or to delve further into content.

URL: Developing New Products and Services

Resource Type: eBook

License: Attribution-NonCommercial ShareAlike 4.0 International