Introduction to Principles of Marketing

The LibreText “Principles of Marketing” book includes five dominant themes related to the authentic application of marketing. Each chapter includes discussion questions and exercises.

Overview

This extensive eBook provides a great overview into the foundations behind marketing. Covering ideas about theory, practice, and more while drawing on real life examples, this text uses engaging chapters and exercises to advance student learning. There are over 16 chapters and the source can be used a whole or be downloaded individually to suit the user.

How to Use this Resource

This content may be downloaded so long as it complies with the parameters of the license. See the license for additional details on how to appropriate use or remix the content.

Instructors recommend for the thoroughness and accuracy and found the analysis appropriate. Instructors may like to use it as the primary textbook for a course, use some materials from the book as a supplement, or use the textbook to help guide lectures and pacing. The activities and key takeaways could be used to help create study guides and assessments. Students would find the resource a wealth of information for research and learning either for an essay or to delve further into content.

URL: Introduction to Principles of Marketing

Resource Type: eBook

License: Attribution-NonCommercial ShareAlike 4.0 International