Marketing

This blog resource provides tips, tricks, and best practices related to the world of digital marketing. The site highlights most recent blog posts and allows you to search by topic…

The LibreText “Principles of Marketing” book includes five dominant themes related to the authentic application of marketing. Each chapter includes discussion questions and exercises.

Developing New Products and Services by Sanders is an extensive and engaging contribution to market research. The book focuses on the upfront activities and ideas for new product and service…

Based on Quirk’s Think, Create, Engage, Optimize structure and processes, this open textbook details current marketing trends through relevant, authentic case studies.

This open textbook teaches learners advertising concepts through a real-world advertising campaign giving students the opportunity to put theory into practice and learn from both the advertising agency and client…