Accounting Introduction
This learning activity makes use of game theory as an alternate way to present lecture material to help users identify components of a balance sheet; analyze a company’s profitability, liquidity,…
Business
Browse a growing collection of Open Education Resources (OER). The resources were hand-selected by Curriculum experts to be a representation of trusted and distinct student to content experiences. In this collection, you can search and find high-quality educational activities suited for your discipline area.
WSI’s Digital Marketing Blog
This blog resource provides tips, tricks, and best practices related to the world of digital marketing. The site highlights most recent blog posts and allows you to search by topic…
Introduction to Principles of Marketing
The LibreText “Principles of Marketing” book includes five dominant themes related to the authentic application of marketing. Each chapter includes discussion questions and exercises.
Developing New Products and Services
Developing New Products and Services by Sanders is an extensive and engaging contribution to market research. The book focuses on the upfront activities and ideas for new product and service…
The Essential Guide to Marketing in a Digital World
Based on Quirk’s Think, Create, Engage, Optimize structure and processes, this open textbook details current marketing trends through relevant, authentic case studies.
Advertising and Promotion in Real Time
This open textbook teaches learners advertising concepts through a real-world advertising campaign giving students the opportunity to put theory into practice and learn from both the advertising agency and client…