Accounting Introduction
This learning activity makes use of game theory as an alternate way to present lecture material to help users identify components of a balance sheet; analyze a company’s profitability, liquidity,…
This learning activity makes use of game theory as an alternate way to present lecture material to help users identify components of a balance sheet; analyze a company’s profitability, liquidity,…
Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.
The LibreText “Principles of Marketing” book includes five dominant themes related to the authentic application of marketing. Each chapter includes discussion questions and exercises.
This open textbook teaches learners advertising concepts through a real-world advertising campaign giving students the opportunity to put theory into practice and learn from both the advertising agency and client…
Developing New Products and Services by Sanders is an extensive and engaging contribution to market research. The book focuses on the upfront activities and ideas for new product and service…
Based on Quirk’s Think, Create, Engage, Optimize structure and processes, this open textbook details current marketing trends through relevant, authentic case studies.